- Organic: apexhvacexample.com; 912,440 impressions; 0.288% CTR.
- Ads: account 512-774-3081; 2,140 clicks; 845.6 reported conversions; 90-day CPA $104.50.
- Ads totals include HVAC and plumbing campaign groups; they are not attributable solely to either page section. Reported conversions are not verified unique leads or booked jobs.
Priorities
Verify company control and recovery for domain, website, Google accounts, profiles and tracking.
Track paid landing hosts; reconcile calls/forms to unique qualified leads, bookings and invoices. Potential event overlap needs verification.
Recent reported CPA was $148.20 versus $104.50 across 90 days. Investigate campaign changes, conversion uploads, phone routing and lead quality before reallocating spend.
Local search
“Sampled Maps center ranks, not citywide coverage. Grid results were incomplete.”
Evidence: DataForSEO via Revved MCP, September 30, 2026. These ranks represent the Riverton and Lakeside profiles. The grid completed only 6/9 points with insufficient result depth; no reliable coverage percentage is available.
Strengthen service-page structure
“The evidence favors building dedicated, locally-proven pages for priority service intents before restructuring. Preserve existing heat-pump strength and emerging service pages.”
The site already represents both trades and has a growing authority foundation. This does not establish that a full restructure or deleting any profile is safe.