Apex Revved Blueprint

1. Google Business Profile Inventory

Public profile snapshots collected September 30, 2026 via DataForSEO through Revved MCP.

Profile	Public address	Primary category	Rating / reviews	Phone
Riverton — combined brand	418 Maple Ridge Ave, Riverton, OR 97000	HVAC contractor	4.8 / 1,240	503-555-0142
Lakeside — combined brand	92 Harbor View Dr, Lakeside, OR 97001	HVAC contractor	4.9 / 318	503-555-0188

Riverton: Secondary categories include AC contractor, AC repair, furnace repair, heating contractor and Plumber. Website points to the homepage with Riverton tracking parameters.

Lakeside: Returned categories are HVAC-oriented; description mentions plumbing. Website points to the /lakeside/ page with tracking parameters.

Ownership & eligibility

Company ownership/access and profile eligibility require verification. Public presence does not confirm Scott’s primary-owner access.

Profile IDs

Riverton CID48271930566103829471

Lakeside CID73910455288193046105

A hidden address can be appropriate for a service-area business. It is not automatically a profile defect.

Limitation & Scope: Do not label Eugene a hidden-address service-area profile or invent the separate plumbing profile’s service area. PDF p. 29.

2 & 3. Maps Snapshots & Grid Coverage

Sampled center ranks versus attempted multi-point grid collection.

Sampled Maps rankings

Query	Profile measured	Result-group rank
HVAC contractor Riverton OR	Riverton profile	1
Plumber Riverton OR	Riverton profile	11
HVAC contractor Lakeside OR	Lakeside profile	1
Plumber Lakeside OR	Lakeside profile	7

Desktop Maps snapshots at documented city centers; these are result-group ranks, not verified local 3-pack positions or citywide coverage.

Riverton center: 45.1234, -122.5678Lakeside center: 44.8765, -122.9876Zoom: 14Separate plumbing profile: not present in returned Salem plumber results; this does not establish that it never ranks.

Grid collection

Attempted Salem 3×3 grid — 3 km spacing

Grid attempted: Riverton 3×3 grid — 3 km spacing

Points completed: 6 of 9 per query

Result depth: Many completed points returned only 1–2 results (requested depth 20)

Target-not-found: Automated output contradicted the center HVAC result

Coverage: No reliable coverage percentage or neighborhood heatmap available

Legend

Observed rank:Valid rank returned at a grid point
Confirmed not-found:Not found within a confirmed adequate search depth
Failed collection:Point failed to collect — not a poor ranking
Incomplete:Returned too few results to be reliable

Coverage unavailable until collection is validated.

Failed and incomplete points are not rendered as poor rankings or zero visibility.

Limitation & Scope: Do not color failed points as poor rankings or publish 0% visibility. PDF pp. 30–31.

4. Reviews and Reputation

Verified review counts, ratings and photos across the three profiles.

Profile	Reviews	Rating	Photos
Riverton	1,240	4.8	142
Lakeside	318	4.9	58

Public hours returned for all three: Mon–Fri, 8am–5pm. This does not establish emergency availability. Monthly review velocity, newest-review dates and owner-response rate: Not measured — review-detail retrieval unavailable.

Finding

Salem’s reputation is a substantial asset, while the separate plumbing profile has a much smaller review base. Review totals alone do not establish ranking strength.

Action

Establish dated review baselines, request genuine customer reviews and maintain a response log. Do not invent growth rates or response percentages.

Limitation & Scope: PDF p. 31.

5 & 6. NAP and Call Tracking

Observed listing information and the checks required before changes.

Source	Observed information	Required check
Riverton GBP	418 Maple Ridge Ave; 503-555-0142	Approve identity and map phone purpose
Main-site header / service page	971-555-0190 in one browser session; 503-555-0100 on service page	Verify dynamic versus static placement and routing
Main homepage schema	Apex HVAC & Plumbing; 503-555-0100	Reconcile stable entity name and phone
Lakeside GBP	92 Harbor View Dr; 503-555-0188	Verify listing control and approved identity
Current BBB	418 Maple Ridge Ave; 503-555-0100	Verify listing control and approved identity
Older BBB search entries	Former Maple Ridge Ave suite references	Verify whether records remain live
Lakeside GBP address	“Harbor View” spelling versus Harbor View Dr	Correct spelling and confirm address purpose
Site Maps / Yelp links	Both profiles use the same Maps short link and Yelp Riverton URL	Verify destinations and business fit

Forwarding destinations, number ownership and provider: Not verified.

Call-tracking guardrail

Multiple numbers may legitimately support call tracking. Document stable numbers, dynamic pools, forwarding destinations, ownership and porting rights. Test routing before changes and preserve attribution. The audit did not prove that any observed number fails or caused ranking loss.

Unverified listings

Yelp content was inaccessible; Bing and Apple listings were not positively verified. Do not invent their business names, phone numbers or absence.

Limitation & Scope: PDF p. 32.

7, 8 & 9. Competitors, Eligibility & Action Plan

Sampled Maps competitors, profile eligibility and prioritized local actions.

Actual Maps competitors

Riverton HVAC

Apex 1, Summit Heating 2, Cascade Comfort 3

Riverton plumber

Bluewater Plumbing 1, Mr. Rooter 2, Peak Drain 3, Apex profile 11

Bluewater

4.7 rating / 2,150 reviews in the collected snapshot

These are sampled results, not market-share measurements. PDF pp. 30, 36.

Actions

1. Verify ownership and eligibility

Document the purpose of both profiles, genuine locations and service-area configuration.

2. Approve location identity

Establish consistent names, addresses, stable phones, websites and hours; reconcile important citations.

3. Map call tracking

Verify number purpose, routing, ownership and porting without disrupting calls.

4. Improve plumbing relevance

Verify appropriate categories, service evidence and destinations without blindly changing HVAC primary categories.

5. Build review consistency

Genuine-customer requests, response log and profile-specific qualified-call reporting.

6. Repeat a validated grid

Complete adequate-depth collection before choosing neighborhood investments.

Priority:OPTIMIZATION / MEDIUM IMPACTAddress spelling and stale labels are CLEANUP / LOW IMPACT unless a routing problem is verified.

Profile decision note

The small separate plumbing review base deserves strategic review, but no public address alone does not justify deletion. Website consolidation and profile eligibility are separate decisions. Preserve review assets and verify eligibility before merging, deleting or renaming profiles.

Success measures: verified company access, documented profile purpose, corrected listing discrepancies, working phone routes, qualified calls by profile and repeatable ranking observations.

Limitation & Scope: Removed “local pack supremacy,” automatic category activation, unverified emergency attributes and guaranteed ranking improvements. PDF pp. 29–32, 50.