Apex Revved Blueprint

1. Organic Overview

GSC Web search, Jun 29–Sep 28, 2026 — 92 days (not 90). apexhvacexample.com.

Clicks

2,630

Search clicks, not sessions or leads

Impressions

912,440

92-day GSC window

CTR

0.288%

Clicks ÷ impressions

Available history

apexhvacexample.com: 365 days, Sep 29, 2025–Sep 28, 2026.

Long-period totals

11,205 clicks / 4,180,330 impressions over the full available history.

Limitation & Scope: These are search clicks, not sessions or leads. PDF pp. 8, 13.

2 & 3. Trends and Brand Composition

Monthly click trend and disclosed-query brand composition. September is partial.

Monthly organic clicks

apexhvacexample.com — actual month labels

GSC · Oct 2025–Sep 2026

820

Oct 2025

790

Nov 2025

760

Dec 2025

845

Jan 2026

778

Feb 2026

830

Mar 2026

802

Apr 2026

868

May 2026

912

Jun 2026

845

Jul 2026

702

Aug 2026

648

Sep 1–28, 2026

Organic clicks

September is partial; no year-over-year or causal decline claim. Missing history is not zero.

Disclosed-query click composition

apexhvacexample.com

Brand-rule clicks1,840

Other disclosed queries410

Total disclosed clicks2,250

Brand rule & composition notes

Brand rule: case-insensitive apex. Brand share is 81.8% of disclosed query clicks, not all property clicks. The query export is capped at 1,000 rows; anonymous/omitted queries prevent full-property composition claims. The second group is labeled “Other disclosed queries,” not automatically “high intent.”

Limitation & Scope: PDF pp. 9, 13–14.

4. Commercial Query Opportunities

GSC impressions, clicks and average position for apexhvacexample.com.

Query	Impressions	Clicks	Avg. position
drain cleaning	5,820	0	1.8
hvac repair near me	3,120	0	6.8
furnace installation	2,980	0	7.2
air conditioner repair	2,640	2	5.9
hvac company	2,510	0	9.1
ac repair near me	2,010	4	8.1
hvac riverton or	1,940	11	7.6
furnace repair riverton or	1,720	0	8.2
water heater repair near me	1,340	0	9.7
sewer line repair	580	0	8.4
water heater replacement near me	540	0	15.2
emergency plumber	390	0	17.8

Limitation & Scope: Average position varies by query, location and result type. Drain cleaning’s 1.8 average does not establish leading local commercial visibility. Proposed page mappings require query-to-page verification; do not present them as measured joins. PDF pp. 10, 14.

5, 6 & 7. Page Performance and Content Priorities

Recent page performance, device/geography evidence and priority service intents for apexhvacexample.com.

Recent page performance

Page / variant	Clicks	Impressions
Homepage — Riverton UTM	712	284,520
Homepage — clean	430	91,060
Indoor air quality article	138	16,240
Heat pump guide	96	12,180
Lakeside — UTM	72	82,140
Lakeside — clean	24	49,300
Meet the team	58	1,760
Contact	41	6,880
Specials	29	3,460
Water heater repair page	22	1,920
Sewer repair page	18	1,540

Preserve UTM attribution; variants do not prove separate competing pages. Careers traffic is recruitment, not service demand.

Device and geography evidence

Device	Clicks	Impressions
Mobile	1,486	302,560
Desktop	1,072	578,420
Tablet	72	13,460

US clicks

2,498 / 2,630 (95.0%). Country data does not establish local serviceability.

Search appearance

Product snippets: 4 clicks / 16 impressions These are feature subsets, not extra traffic to add to totals.

Five priority service intents

Intent	Proposed page
Furnace repair	/furnace-repair/
AC repair	/air-conditioning-repair/
Thermostat installation	/thermostats/
Water-heater repair	/water-heater-repair/
Sewer repair	/sewer-line-repair/

Content priorities

Verify query/page pairs, improve service relevance and verified local proof, clarify booking routes, and measure qualified organic leads. Preserve existing heat-pump strength and emerging service pages. Add original project evidence before expanding the city-page catalog.

Removed unverified emergency promises, rebate/tax-credit advice and license claims.

Optional keyword context

Clearly labeled US national estimates, not Riverton demand.

Term	Monthly estimate	CPC	Provider difficulty
Water heater repair	74,000	$48.95	6
HVAC repair	74,000	$34.77	39
Air conditioning repair service	33,100	$51.30	19
Heating repair	27,100	$17.97	10

Limitation & Scope: PDF pp. 11–16, 37, 49.

8 & 9. Competitors and Authority

Organic snapshots and backlink comparison. Rankings and links are third-party snapshots.

Organic snapshots

Query	Apex observation	Leading returned sources
Furnace repair Riverton OR	Not in returned organic rows	Summit Heating, HomeAdvisor, Angi
AC repair Riverton OR	Not in returned organic rows	Summit Heating, Cascade Comfort, HVAC Pros
Heat pump installation Riverton OR	Apex #1, /heat-pumps/	Riverton Heat Pump Co, Yelp
Plumber Riverton OR	Not in returned rows	Bluewater Plumbing, Reddit, Yelp, Peak Drain
Water heater repair Riverton OR	Apex #9	Fast Water Heater, Evergreen Plumbing, Reddit
HVAC Lakeside OR	Apex #12, /lakeside/	Reddit, Alpine HVAC, Harbor Heating

Collected Sep 30, 2026, desktop organic results, Riverton origin, requested depth 20. The Lakeside query was also run from Riverton; it is not a Lakeside-centered benchmark. Absence is limited to returned rows.

Backlink comparison

apexhvacexample.com

Backlinks3,180

Referring domains412

Provider rank41

Provider spam indicator8

Comparators

Summit Heating365 domains · rank 47

Cascade Comfort298 domains · rank 28

Provider metrics are not Google scores. Summit Heating’s backlink total includes many provider-broken links.

New / lost referring-domain buckets

Month	New / lost
July	4 / 11
August	14 / 9
September	185 / 0

Crawler discovery dates do not establish acquisition dates or ranking effects.

Provenance review

Apex has a notable share of links from a regional homebuilders association, likely a repeated sponsorship/logo placement. Sampled sources include a few low-quality domain reports. Review provenance; do not infer vendor misconduct or disavow solely from a spam score. Prioritize genuine local, trade and manufacturer corroboration. PDF pp. 34–36.

10 & 11. AI Visibility and Limitations

Generative-search observations and the boundaries of this audit.

AI / generative-search observations

Historical ChatGPT and Google AI mention searches returned no matching records for tested filters; this does not prove universal absence.
One live furnace-contractor comparison answer named Apex, Summit Heating, Cascade Comfort and Harbor HVAC and cited apexhvacexample.com.
Test: gpt-4o-mini-2024-07-18, web search enabled, Riverton/US prompt, Sep 30, 2026.
The answer contained conflicting review figures; AI business claims require verification.
GA4 AI Assistant channel: 11 sessions, 1 key event, 63.6% engagement, Jul 2–Sep 29.
No reliable AI visibility percentage or market-share score was established.

Action

Align company/location/service facts, publish original expert answers and repeat a fixed prompt panel monthly with model, date and citations recorded.

Limitations

Capped/anonymous GSC queries; no joined query/page/time dataset.
Recent and long GSC windows overlap.
Rankings and links are third-party snapshots.
No full crawl, comprehensive index coverage or field Core Web Vitals assessment.
No competitor revenue, leads or guaranteed ranking gains.

Limitation & Scope: PDF pp. 16, 33, 38, 55.